Brian L., Founder of Digital Inksmith

Brian L. is the founder of Digital Inksmith, helping local businesses transform their online presence through strategic digital marketing. With expertise in website development and local SEO, Brian focuses on creating solutions that drive real results for small business owners.

website optimization

5 Website Must-Haves That Convert Visitors Into Customers

Leave a Comment /

In today’s digital marketplace, your website serves as your 24/7 salesperson. With 81% of shoppers researching online before making purchases, having a website that converts visitors into customers isn’t just nice to have – it’s essential for business growth. The Foundation of Website Success Before diving into the must-haves, understand this: A high-converting website isn’t […]

5 Website Must-Haves That Convert Visitors Into Customers Read More »

Email Marketing 101: Building Your First Customer Newsletter

In the age of social media, small business owners often overlook email marketing. Yet this powerful tool delivers an average return of $36 for every $1 spent, making it the highest-performing digital marketing channel available to small businesses today. With 58% higher performance rates for segmented emails compared to non-personalized ones, a well-crafted newsletter can

Email Marketing 101: Building Your First Customer Newsletter Read More »

Local SEO

Local SEO: How to Dominate ‘Near Me’ Searches in Your Area

Leave a Comment /

In today’s digital landscape, 46% of all Google searches have local intent, and 28% of local searches result in a purchase within 24 hours. For small business owners, this represents an enormous opportunity to capture ready-to-buy customers actively searching for products and services in their area. Understanding the Power of Local Search When potential customers

Local SEO: How to Dominate ‘Near Me’ Searches in Your Area Read More »